工商管理专业英语unit2论述.pptVIP

作者：南开大学 商学院 李桂华;Glossary;informercial: n. A commercial television program or relatively long commercial segment offering consumer information, such as educational or instructional material, related to the sponsor‘s product or service. 商业信息片 franchise: n. Authorization granted to someone to sell or distribute a companys goods or services in a certain area. 特许经营权 edge: n. A margin of superiority; an advantage: 强势 differentiation: n. 区别 tactical: adj. Of, relating to, or using tactics. 战术的 departmental: adj. 部门的 peer: n. A person who has equal standing with another or others, as in rank, class, or age: 同等的人与他人在如爵位、阶级或年龄上相当的人：;interpersonal: adj. Relating to, occurring among, or involving several people. 人与人之间的 foster: v. To promote the growth and development of; cultivate: 促进 pervasive: adj. Having the quality or tendency to pervade or permeate: 渗透性的 stakeholder: n. One who has a share or an interest, as in an enterprise. 股东 flourish: v. To be in a period of highest productivity, excellence, or influence: 活跃 automotive: adj. Moving by itself; self-propelling or self-propelled. 自动的 nonroutine: n. 非常规程序 analogue: n. Something that bears an analogy to something else 类似情况,;Key Terms and Concepts;Key Terms and Concepts;Text;Text;Managerial Goals Why do organizations like Microsoft, Intel, Ford, and General Electric exist? Like most organizations, they were formed in order to realize a vision, a realistic, credible, and attractive view of the future that grows out of and improves upon the present. Henry Ford envisioned making affordable transportation available to every person. Bill Gates envisioned making the computer a useful household and business tool. Without such visionary managers, who knows how the world would be different. In today’s innovative and competitive business environment, companies that strive to envision and define the future often have an advantage over those that simply react to the present. ;Text;Text;As managers at Edge Learning Institute know, a co