个体股票投资者心理帐户运算规则实证的研究.pdfVIP

EⅣⅢI对CALSTUDYONTHEⅣ匝NTAI，AIU硼 ]吼mTICOF IN MARKET INDIVⅡ U-ALⅡ岫ST0lRSSTOCK ABSTRACT The k璐summarizedthe andtheoriesaboutmental study concepts accounting inoertainafeasanddomestic10 with studies lately introducinginternational删cal of mental thebaseof inthe the it,Wemajoredanalysis years’studies accounting．On it ofindividualstockinvestors’mentalandthementalrithmeticof and accounting then measul℃s． targetedpreventive The testedit 60 stuffand studentswhohave faculty graduate study among relative froma in withanother60individual exlⅪdenceuniversityJinhua,together to investorsinastock 20in aimed total．Besides，it’sinvestigate brokeragecompany,1 whathlfluencesthe effectwill tothementalrithmeficofmental framing give in online havetakenthemain frdmethe exchangesystem,that accounting，we impact to and variable is，the losses +10％；4-1000 弱a quantity,to waypresentprofits frame areon the of whenthe inspectpreferences objectsexchange． Themain are嬲follows： findings obviousthattheindividualinvestorshavemental 1 It’s accounting． arithmeticrules勰followedthefourtraitsofThaler． 2 the by arithmeticrulesare the effect by fiaming 3 the impacted KEYWORDS：mental finance；behavioralbiases；stock accounting；behavioral investment II 目 录 摘要…………………………．．………………………．．I ABSTM…………………………………………………．II 目 录…………………………………………………．III 引言………………………………………………………1 第一部分文献综述…………………………………………．．3 1、心理账户的概念…………………………………………．．3 2、心理账户的相关理论研究…………………．………………．．4 2．1前景理论 prospectTheory ……………………………4 2．2价值函数……………………………………………6 2．3心理账户的运算规则……………………．．……………8 2．4心理账户的非替代性…………………………………．10 3、心理账户的应用研究………………………………………11 3．1心理账户在金融投资领域的应用…………………………．1l 3．1．1心理账户在资产组合领域的应用……………………．1l 3．1．2心理账户在投资行为领域的应用……………………．12 3．2心理账户在消费领域的应用……………………………13 4、现有研究的局限…………………………………………．14 第二部分研究设计…………………………………………．16 1、本研究的目的……………………………………………16 2、本研究的意义……………………………………………．16 2．1理论意义……………………………………………16 2．2现实意义……………………．．……………………．16 3、研究假设………………………．………………………17 4、研究方法………………………………………………．17 4．1被试………………………………………………17 4．2材料………………………………………………17