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Abstract
This thesis study and probe into ofour country LCD device enterprise get rid ofone’S
own infedor position and raise key competitiveness懿soon as possible mainly,SO
as to
ensure that is in day of rank first with in this trade,Korea,Taiwan enterprise CalTy on
competition management innovation countermeasure should taken to establish in an
unassailable position and implement the tactics.Seeing that the obvious disparity that
domestic enterprises of 011/country and leading enterprise of world exist in management
in this trade,this thesis uses management in the course of studying,produce the relevant
theories and methods in such respects as operation and management,value chain theory,
COle competence theory,information technology theory,etc.,through showing
enterprise’S population characteristic of the device to LCD,the state of development,and
value activity and resources,ability state are analysed,probe into of our country LCD
device enterprise countermeasures taken from management innovation and mainly
implement the method.
This thesis shows the overall current situation of device trade to the world and LCD
of our country at first,technological environment and LCD of OUr country show the form
that enterprise is in the device and state of development have done comparative analysis.
The LCD device general environment and market development policies environment of
the device trade are analysed In chapter two,show to LCD s仃ategy,device of industry
divide into groups state and LCD device industry in-depth analysis,competition of
structure,according to strategic position that oneself in,make for enterprise strategic
policy suitable for one’S OWII enterprise offer the effective basis.Chapter three of this
thesis has been analysed in depth and studied to the value chain foundation of enterprise’S
competition.Use productivity border cnlwe and value cnrve theory,combine industry
characteristic analyse liquid crystal show device difference,industry ofcompetition space
an
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