省级卫视节目模式引进现象的观察和思考.pdf

摘要 II 摘要 当前国际电视市场上，电视节目模式的研发与销售已经成为世界电视产业 的重要组成部分。随着全球节目模式交易的火爆，电视节目模式引进逐渐被国 内各大省级卫视所接受，成为省级卫视收视大战中的一种特殊竞争手段。各大 省级卫视引进国外节目模式的历程，大致分为借鉴模仿和正规引进两个竞争阶 段。纵观国内省级卫视的荧幕，海外引进类节目已登上了许多卫视的黄金时段， 取得现象级收视率的节目也大多是脱胎于国外的节目模式，省级卫视通过引进 国外的节目模式业已成为当下我国电视产业发展的一种“新常态”。毫无疑问，国 外节目模式的引进带来了新的市场生机，然而，也引发了一系列的问题和挑战。 本文就近年来省级卫视大规模引进国外的电视节目模式这一我国电视传播 领域的热门现象展开观察与思考，剖析省级卫视节目模式引进的现状，以及大 力引进现象背后出现的问题，最后提出相关对策和建议。 第一部分对电视节目模式的概念、具备的竞争优势和国外开发现状进行了 相关的界定和梳理； 第二部分析我国各大省级卫视于 2010-2014年间引进海外节目模式的具体 情况，主要从数量、主体、来源等方面来把握； 第三部分对省级卫视节目模式引进热潮背后出现的问题进行分析，包括过 度倚重引进、同质化现象、引进存在风险问题； 第四部分是在分析以上问题的基础上，结合省级卫视运营的实际和远景规 划，对省级卫视在引进国外节目中出现的问题提出对策和建议； 关键词：省级卫视；节目模式；引进现状；对策建议 Abstract III ABSTRACT In the present market of international TV,the competition of TV program,to some extent,is that of program format.The research and sales of which have become the important part of glabal TV industry.As the exchange of the television program format has become quite hot globally, it has drawn the attention of domestic provincial satellite TV stations. To introduce overseas television program format has become a special competition means in the fight of provincial satellites TV ratings.This process roughly consists of borrowing,imitation,introduction and cooperation.To see all domestic provincial satellites TV,we can find that introduced programs have become the major roles in the prime time,while that with high ratings are different from the formats of overseas TV program, We can say that the introduction of foreign television program formats has become a new normal in domestic TV industry. Undoubtedly, this introduction has brought hope and vitality to backward provincial TV station, whereas the problem and challenge behind are self-evident. This thesis is themed on the phenomenon that provincial satellite TV stations have introduced overseas TV program pattern on large scale. This thesis mainly observes and ponders over the hot phenomenon in domestic TV and broadcasting area, analyzes the status of the introduction and the quest