商务英语阅读_Unit 7关于市场.pptVIP

Unit Seven What is all about marketing? Objectives Get the student to be familiar with the concept of marketing. Cultivate the students’ ability of problem-solving. Help the students to grasp the techniques for fast reading. Section A Introduction “Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and value with others.” —Philip Kotler Pre-reading Before reading the following passage, answer the question: What do you think are the key ingre