心理学论文“人主义心理学”理论在广告传播领域中的应用形式.docVIP

“人本主义心理学”理论在广告传播领域中的应用形式 摘要：如今的社会飞速发展，人本主义心理学和广告传播也都在也都在跟随社会的脚步有着快速而又稳定的发展，人本主义心里学理论在广告传播领域中的应用形式也越来越广泛和深入，两者之间的内在联系也越来越密切，人本主义心理学早某种程度上为广告的设计与传播提供一定的消费者需求层次的定位支持。 论题解读： 人本主义心理学兴起于20世纪五、六十年代的美国。由马斯洛创立，以罗杰斯为代表，被称为除行为学派和精神分析以外，心理学上的第三势力。 人本主义和其它学派最大的不同是特别强调人的正面本质和价值，而并非集中研究人的问题行为，并强调人的成长和发展对人类的基本需要进行了研究和分类，将之与动物的本能加以区别，提出人的需要是分层次发展的；他按照追求目标和满足对象的不同把人的各种需要从低到高安排在一个层次序列的系统中，最低级的需要是生理的需要，。人本主义心理学 2、JEEP大切诺基视频广告文案及平面宣传海报 当你仰视着我，你看到的是王石，还是一个符号，这个符号充斥着被世俗反复夸耀的成功，却跟我毫无关系，真正靠近自己，你明白那些融进你生命里的，不是万科，不是珠穆朗玛，或是乞力马扎罗，而是走向他们和告别他们时留下的脚印，正是这样的经历，而非名字，决定了这个世界，只有一个独一无二的我，和一个独一无二的你，用你的经历定义自己。 attitude, experience has many not ordinary of honed, also harvest has many not ordinary of results, get has leaders at all levels and police peer of full certainly and consistent praise, also get has XX people of recognized, many comrade in Conference task end of Flash, has is tears. 　　This time our Organizations reportage, interviews, references to XX meeting, many people recall the joy of success, also shed tears of guilt because of the lack of family responsibilities, which we were very moved. That the construction of the social security prevention and control system in the province yesterday morning on a teleconference, XX, overall experience was introduced, I assume the XX, level of production control system of reporting experience through multimedia and video report a comprehensive picture, just a 40-minute film, received very good results, and the response was good. From Mr Leahy, Secretary of the Governor of Chen Qiufa, Su Hongzhang, Secretary to the delegates from the provincial Department of public security to leaders of other participating departments, unanimously affirmed and praised. Participants generally agreed that the XXs experience from content to form, reflecting the level of national model, I feel very content, havent seen enough. Mr Leahy, Secretary, said experience on the XX vivid and intuitive, 6.13 use case tradition + technology ideas, general mobilization, u