新媒体环境下的危机公关策略精讲.doc

新媒体环境下的危机公关策略研究 The Strategy Research on Crisis Public Relations Based on New Media 论文作者：唐东 专业班级：网络营销121 作者学号：2012211360 完成时间：2014年6月9日 摘要 随着计算机技术与互联网技术的飞速发展，出现了博客，微博，论坛、微信等一系列新媒体，相对于传统的电视、报纸、杂志等媒体具有交互性与即时性，海量性与共享性，多媒体与超文本个性化与社群化等特性。在新媒体下，企业的公关先得更加重要。本文将在新媒体的大环境下从危机公关的定义开始，然后阐述危机公关的特点、，最后到如何具体的实施相应的策略来说明问题。 Abstract With the rapid development of computer technology and Internet technology, the blog, micro-blog, a series of New Media Forum, Micro message, compared with traditional television, newspapers, magazines and other media with interactivity and immediacy, and sharing technology, multimedia and hypertext individual and community characteristics. Under the new media, public relations companies to more important. This paper will start from the definition of public relations crisis under the new media environment, and then expounds the characteristics, crisis public relations, and finally how to implement the corresponding strategy to illustrate the problem. 关键词：新媒体 危机 公关策略 Keywords: New Media Crisis Public Relations Strategies 目 录 1引言..................................................................................................................................3 1.1选题背景......................................................................................................................3 1.2研究的目的..................................................................................................................3 1.3国内关于新媒体环境下的危机公关研究............................................................3 2什么是危机公关.............................................................................................................4 3 新媒体环境下危机的特点...........................................................................................4 4 新媒体环境下危机公关的策略..................................................................................6 4.1 企业要建立危机应对团队..............................................