中国动漫产业的现状与前景(精选).docVIP

我国动漫产业发展问题浅析 公共事业管理专业学生 陈珊珊 指导老师 李 明 摘要：我国动画曾有过辉煌的历史，赢得过无数荣耀，但进入20世纪80年代后期，随着电视业的蓬勃兴起，国产动画的年产量与市场需求之间存在着巨大的落差，美国、日本等动画大国趁机强势侵入，一时间中国动画市场几乎被外国动画片所垄断。我国动漫产业的发展面临了很多的问题：产业链缺失；动漫营销观念落伍；动漫产业的发行体系不健全；进口片的低价倾销导致国产片价格很低；缺乏人才等等。本文积极研究并分析国产动画种种落后的原因及所面临的困境，充分借鉴国外发展经验，探讨我国动画发展的途径和出路，从而为振兴我国影视动画尽绵薄之力。 关键词：动漫产业；产业政策；产业发展 Privatization Of Country’s Cartoon Industy Student majoring in Public Administration CHEN Shanshan Tutor LI Ming Abstract：Once there was brilliant history in Chinese cartoon, it gained countless honors, but in the later of the eighties of the 20th century (1980s), with the flourishing rise of the TV industry, the enormous disparity existed between annual production of the domestic cartoon and market demand. Some great cartoon countries such as America and Japan etc invaded china, the cartoon market was nearly monopolized by the foreign countries. With the enhancement of influence power of China in politics and economy day by day in the whole world, and under the environment of the great development of the cultural industry, it is inevitable to spare no effort to develop the Chinese cartoon industry. In the face of the important position of cartoon in economy, industry, education, ideology, and a great deal of consume crowds and market potential, the energetic support of Chinese government, We can be full of confidence to develop Chinese cartoon industry. It is my purport in my thesis to analyze and study positively the various kinds of cause of the weaknesses and predicaments of Chinese cartoon, to strengthen international cooperation actively, to find out the way and outlet of revitalizing Chinese movie TV cartoon.. Key Words： Cartoon industry; Industry policy; Industry development 今天的动画不仅是一门艺术，更是一个产业，它已经成为一门高社会适用性、高技术含量、高度社会化、高要求的产业。目前,动漫产业已形成庞大消费市场和产业集群经济,全球形成了美日韩三足鼎立的动漫市场格局。在美国，每年的动漫产品和衍生产品产值达50多亿美元；在日本，动漫早已与娱乐一起成为国内经济文化的主流，年营业额超过90亿美元，是目前全球产量最大的动漫大国。[1]动漫产业作为新兴的文化产业，具有消费群体广泛、市场需求量大，产品生命周期长、高附加值等特点，发展动漫产业能够培育和形成新的经济增长点，促进国家经济结构调整、催生高新技术、扩大劳动就业。