个性化婚纱定制的研究.pdfVIP

婚纱定制起到抛砖引玉的作用，通过实践内容，总结和整理出婚纱个 性化定制的独特思想与独特之处，为个性化婚纱定制提供了借鉴。 关键词：婚纱；消费心理；个性化婚纱定制 II ABSTRACT Since ancient times，marriage life is the百R，wedding dress in wedding pl ayed all important role in．Originated from the western wedding gown is also called the wedding，In Chinese and Western cultural exchanges frequent，has become a Chinese wedding standard garb．With the economic，cultural development and changes in lifestyle， wedding into personalized customization era．Personalized wedding custom in foreign countries has developed quite mature，but our country is still in the initial stage．In order to promote the development of personalized wedding custom in China，this paper makes a special study of personalized wedding custom． This paper first expounds the development course and classification of wedding，combing the wedding in the western development and the development in our country,wedding dress from social costumes to personalized clothing change，focusing on analysis of the due in the Western cultural exchanges，wedding in China during different periods of development status，particularly after the new century wedding trends personalized pursuit． Through market research，survey questionnaire，from consumer psychology angle，analysis of female wedding new consumption mode of the psychological demands，as well as the influence of the demand of psychological factors，elaborate wedding style，style，colors，fabrics and consumer psychology of the important association．Focuses on the III aesthetic needs of consumers and the aesthetic differences，promote the development of personalized wedding custom． Through the analysis of the features of custom，custom wedding personalized wedding custom development present situation，elaborated development is the need of the development of the domestic environment， a detailed analysis of custom personalized wedding case，derived from practice to realize personalized wedding custom to solve the problems and Countermeasures of the implementation of personali