Unit 6 C.pptVIP

Unit Six Celebrity * Read and Write Writing Skills and Samples Task Writing skills and samples A Letter of Quotation Writing Skills 报价信是一种按照所述条件供货的承诺,它不像实盘那样具 有法律约束力?撰写报价信时,首先应该仔细分析了解清楚买主 的意图?兴趣?公司实力?可信度等详细情况?为了增加报价的吸 引力和说服力,在报价时,除了要回复客户关心的问题,最好同时 将公司的其他情况和公司的网站介绍给对方,让对方更全面?更 透彻地了解公司? 报价要“快?准”, 尽量遵循以下几点: 1.准确:要将报价信写得很清楚,首先要正确理解买家来函的准确意思,如有不清楚的地方,应立即去函向客户询问了解,切忌一知半解;其次,要将自己的意思表达得清楚准确,将自己公司的情况介绍清楚,多使用有说服力?准确的数据,切忌使用模棱两可或含含糊糊的词句? 全面:必须包括有关商品的各方面的信息,诸如品名? 单位?价格?付款方式等等? 具体:给买方的报价及相关信息越具体就越能方便买 方做出决策? 清楚:报价信应像其他的商业书信一样,不论是版式还 是语句都应简洁明了,少使用难懂的词语或表达方式? 礼貌:商务礼貌与日常礼貌有区别?要多使用正常规范 的表达,少用口语;人称表达上要尽量少用第一人称,以表 示尊重对方,用第一人称时要用“我们”代替“我”等等? 一般报价信包括三方面的内容:1) Response to the inquiry; 2) Offering for the inquiry; 3) Giving assurance? ①Opening sentences:对对方的询盘或询问表示感谢,提及双方 的业务往来和报价缘由?常用的句子有: We thank you for your enquiry of... We are obliged to you for your inquiry of... We are pleased to note from your letter of...that you are interested in... We acknowledge with thanks receipt of your letter of... ② Offering: 具体阐明各项报价主体?详细报价内容?各项条件?优惠措施等各方面信息? We are pleased to enclose our price list and terms of payment for your consideration. The prices quoted in the attached price list are ex-works. Due to the rising cost of raw materials we are reluctantly compelled to raise our price by...%. We would like payment by irrevocable and confirmed letter of credit. We offer quantity discounts on orders on... Our delivery date is approximately... after receipt of your order. This offer must be withdrawn if not accepted within five days. ③ Closing sentences: 确认报价,提出补充条款,期待对方的订单? We feel that our wide selection of...will appeal to your customer. We would like to thank you for your interest in our products. You feel sure that we can make you a very favorable offer. We are sure that our varied range and competitive prices will encourage you to place an order wit