(参考)工程量清单下投标报价的策略2.docVIP

摘要 随着建筑业改革的逐步深入，建筑市场的日益完善，建筑工程的承发包已主要通过招投标来实现。建筑企业通过投标竞争取得施工任务，有效防止了建筑市场的腐败行为，有利于提高工程质量，降低工程造价。特别是政府为了扩大内需，加大了基础设施的投资力度，对建设工程招投标工作更为重视，并实施了一系列重大改革，其中积极推行工程量清单报价，是最为引人注目的一项。投标策略是投标人经营决策的组成部分，指导投标全过程。影响投标策略的因素十分复杂，加之投标策略与投标人的经济效益紧密相关，所以必须做到及时、迅速、果断。投标时，根据经营状况和经营目标，既要考虑自身的优势和劣势，也要考虑竞争的激烈程度，还要分析投标项目的整体特点，按照工程的类别、施工条件等确定投标策略。 关键词：工程量 清单 投标Abstract With the gradual deepening of the reform of the construction industry, construction market has improved steadily and construction contractors bidding has been achieved mainly. Construction enterprises to bid for the construction tasks, to effectively prevent corruption in the construction market, will help improve project quality, reduce project cost. Particular, the Government in order to expand domestic demand, increased infrastructure investment, construction project bidding for work more seriously and implemented a series of major reforms, which actively promote the BOQ, is the most notable one . Bidders bidding strategy is an integral part of business decision-making, guiding the whole process of bidding. The factors that affect the bidding strategy is very complex, coupled with bidders bidding strategy and the economic benefits are closely related, it must be timely, rapid, and decisive. Tender, based on operating conditions and business objectives, it is necessary to consider its advantages and disadvantages, but also take into account the intensity of competition, but also analyze the general features of the tender, according to project type, construction conditions, etc. to determine the bidding strategy. Key words: Quantities List Tender 1、定额模式与工程量清单模式的区别 定额的属性及特点不同?在传统定额模式中，国家成为运行的主体，把工程价格构成以法定的形式进行管理，而与价格行为密切相关的作为建筑市场主体的发包人和承包人没有决策权和定价权，其主体资格形同虚设，影响了发包人投资的积极性，取消了承包人生产经营的自主权。我国地域广阔，地形复杂，国家没有统一的工程量计算规则，计量单位、材料编码等，由各地区、各部门自行制定，使地区与地区之间、部门与部门之间、地区与部门之间产生许多矛盾，更难与国际通用规则相衔接，不适应对外开放和国际工程承包。 5 T# r+ x2 c x% D- g/ _ ?工程量清单是指包括在招标文件中的，依据招标文件、施工图设计文件和统一的工程量计算规则，由招标人或委托咨询部门计算出的分部分项工程量表及其汇总表。其内容包括项目划分、项目编码、计量单位及工程