Armani产品线.pptx

Welcome on boardHong KongArmani Background HIS VISIONGiorgio Armani’s unique vision is one of timeless and natural elegance, where fashion and design provoke a confident state of being for all people by fostering beauty in the world.Mr. Armani’s business vision lies in his strength of staying true to a modern, consistent design philosophy, linked to an unequivocal standard for maintaining product quality and brand integrity. “Eliminate the superfluous” “去除多余的细节” “Emphasize comfort without compromise” “不能妥协的舒适” “Acknowledge the elegance of simplicity” “重视简单的美”ALWAYS BE ARMANIHong KongArmani Brand PortfolioHong KongArmani Brand Differentiator Luxury, Refined, Sophisticated奢华, 精致, 简链Elegant, Prestigious, Contemporary优雅,?? 有名望, 当代Innovative, Trendy, Fashion Forward创新, 时尚, 具时尚前瞻性Athletic, Ergonomic, Technical运动的, 人体工程学, 技术性Casual, Eco-friendly, Accessible休闲, 生态友好,入门选择Expressive, Comfortable, Stylish俱表达性, 舒适, 型格Urban, Accessible, Young都市感, 入门选择 , 年青Hong KongDesign Inspiration: An Ultimate experience of Mr. Armanis fashion concept对阿玛尼先生的时装概念的终极体验高级成衣，是Armani 正装中最奢华的一个系列。UOMO男装MTM (made-to-measure)DONNA女装Armani Prive (Haute Couture) – 高级定制服，优雅的Armani 最高级产品，高级布料配上优雅剪裁的成衣及晚装。顾客对象为社会上层人仕，高雅细致，追求优质生活、矜贵及高科技物料、不喜欢过于华丽的设计但注重细节市场上同类型品牌包括: Hermes，Chanel，Louis Vuitton，Gucci，Dior，Prada，YSL，Tom Ford，E. ZegnaHong KongDesign Inspiration: Diffusion line of Giorgio Armani‘s clothing and accessories, contemporary attire for a variety of occasions Giorgio Armani 服装配件的副线，适合各种场合的当代服饰Giorgio Armani 以外的另一选择，系列主要顾客为一众高级上班族，讲究优质，上乘的衣料、优雅的设计。设计概念大致相同、价格较Giorgio Armani 相宜。优雅高级之上班服饰、设计简单、剪裁流丽。市场上同类型品牌包括: Escada，MaxMara，Hugo Boss，Ralph Lauren，Z by Zegna，DunhillHong KongDesign Inspiration: Expresses trends of the moment as viewed through Mr. Armani‘s vision 通过阿玛尼先生的视野，表达当下的时尚专为时尚、摩登、充满时代感且自主的年青一族而设，为中产消费一族提供上班服饰,剪裁贴合体型，设计出众但绝不浮夸。自八十年代起已大受欢迎，分店开得一间接一间。近年更于世界各地开设EA Caffe，将音乐、美食、室内设计美学概念融会在一起。市场上同类型品牌包括: Dolce Gabbana﹐Miu Miu，Chloe，Marc Jacobs，Paul Smith Design Inspiration of EA7: Durable sportswea