青岛大学本科论文-青岛伟仕捷喷码设备有限公司资料.docVIP

本科毕业论文（设计） 题 目: 电子商务环境下我国企业供应链管理策略研究 学 院： 青 岛 滨 海 学 院 专 业： 物 流 管 理 姓 名： * * * 指导老师： 秦 文 婷 2009 年 10 月 10 日 电子商务环境下我国企业供应链管理策略研究 摘 要 以信息和网络技术为依托的电子商务的发展，使市场竞争更为激烈，也使企业与供应商、消费者之间的合作成为企业参与竞争的关键因素。越来越多的企业认识到21世纪的竞争不是企业与企业之间的竞争，而是以核心企业为中心的供应链之间的竞争。因此，供应链将成为企业在新世纪竞争中立于不败之地的市场切入点和立足点。 关键字：电子商务供应链管理 E-commerce environment in China under the Enterprise Supply Chain Management Strategy Study ABSTRACT Take the information and the networking as the electronic commerce development which depends on, causes the market competition to be more intense, also causes between the enterprise and the supplier, consumers cooperation becomes the enterprise to participate in the competition the key aspect. More and more enterprises realized that to the 21st centurys competition is not between the enterprise and enterprises competition, but take core enterprise as between central supply chains competition. Therefore, will supply the chain to become the enterprise the market breakthrough point which and the standpoint will be in an impregnable position in the new century competition. In this paper, supply chain management based on the theory, discussed in e-commerce environment, supply chain management model change, and Chinese enterprises in e-commerce environment, the implementation of supply chain management, as well as the main problems facing the successful implementation of electronic means of the program was relatively system explored. KEY WORDS: Electronic commerce , Supply chain management ,Electronic supply chain 目 录 1.引言 1 1.1研究的目的和意义 1 1.2研究现状 1 1.3本文研究内容以及方法 2 2. 电子商务环境对供应链管理的影响分析 3 2.1电子商务与供应链管理 3 2.2电子商务环境对供应链管理的影响 3 2.2.1减少供应链中间环节 3 2.2.2通过网上销售达到降低成本的目的 4 2.2.3使企业的组织边界趋于模糊化 4 2.2.4使企业的销售模式由生产者推动型转变为消费者拉动型 4 2.2.5实现经营的网络化 4 3. 电子商务环境下我国企业供应链管理模式的变革 5 3.1电子供应链与传统供应链主要区