Unit_9___Trade_Fairs.pptVIP

Unit 9 Trade Fairs Learning objectives -understand what a trade fair is about； -know how to participate in a trade fair； -know how to conduct business at a trade fair． 1.what is a trade fair about? It is an exhibition organized so that companies in a specific industry can showcase and demonstrate their new products or services. Generally speaking, trade fairs are not open to the public and can only be attended by company representative and members of the press. Objective for a trade fair: gather relevant information, secure publicity, identify potential customers, etc. 2 General Guidelines for Trade Fair Participation Pre-show At-show Post-show Pre-show  Setting objectives Getting Information Budget Planning Schedule Selection of Exhibits Registration Contact the organizer for details Select and train staff Prepare promotional literature and marketing materials Advertising and Publicity At-show Hand out product literature and samples to potential customers Hand out / collect business cards Demonstrate the product and /or service to customers face-to-face. Visit potential business partners Gather information about competitors Post-show Analyze leads Send follow-up packet Contact potential customers Review budget Make post-show report Language expansion Conduct business at a trade fair (see P.99-101 textbook) Establishing business relationships Product/service promotion Inquiring about trade information Homework (P.106-107 textbook) Option 1: you are going to exhibit your company’s products (household items) make a presentation on the plan for the trade fair. Your presentation should include the following : Specific objectives at the trade fair Arrangements (pre-show, at-show, post-show) Option 2: role-play in pair Role A----a representative from a ski equipment manufacturer to establish a business relationship with buyer at the trade fair. Role B--a buyer for a large sports equipment store. you are meeting the representat