慈溪农村合作银行竞争力的研究.pdfVIP

ABSTRACT CIXI RURAL COoPERATIVE BANKS COMPETITIVENESS RESEARCH ABSTRACT ARer C蛐1ats e锄眵no W1’o，Clli]舱b锄kiI培fkes wholly ope越ng and more缸ense in domeStic砒ld intemational competition．As rural cooperative B锄妇such geograpllical lilllitations obvious small legal barIk，ta：ke more challenge and nle证lpaCt of pressure． Because of the Whole s缸eng饥populari锣，tlle business scope and scale，constraillts，this smalllegal person B眦ks iIlⅡle market coⅡ1petition iIl the weaker position．Although，mey llas always attached铲eat importaIlce t0 tlle掣mi够of service，aIld collStantly illlpr0Ve也e service leVel，As、)l，ith o也er Bam【s i11 the m血approaches of competition，but“s so—called ”M曲一删埘seⅣiCe．’is still in door-to-door seⅣice，sen，ice嘶也a s芏llile，e伍cient service such aS mese d0 not have s缸．0ng competition mealls．Therefore，how t0 scientifically eval眦me small legal bailk competitiVeness a11d iIl W吼way t0 enhance meir coInpetitiVeness problem not 011ly lla略important tlleoretical Value，but also for me deVelopment of Cl血ds b锄killg iIldus时and the Stabili够of也e血mci2Ll syStem haS inlport趾t practical sigIlificance． 1吼，血g ci)【i rural cooperatiVe Banl(s aus t11e research object，in也e commercial baIlk coInpetitiveness baSed on也e t11eo巧of su蹦11able deVelopmen岛m砒[dy舶m creating abil时Angle，focuses on qualitative aIlalysis，mrou曲t0廿1e c谳rural coopem：tiVe BankS 龇ld admillj s仃ation of small锄d medium-sized commercial Ban|【S are i11 detail，and tries t0 comparc aIld a11alyze the oVerall accurate eValuation ciXi rural coopera：ti、，e Balll【s’ cornpetitiveness，and缅d out也e g印be似een砌l omer B锄kS，aIld on也is b商s a陀 鹊cendillg ci)【i rural coopemtiVe BaI墩s competitiVeness of co吼te衄e嬲lu．es． KEY WoIⅧIS： Ci)【i；Rural cooperative B趾l【s， Competitiveness； Ascension COUntenneaSureS Ⅲ 第一章导论 1．1 选题背景 第一章 导论 2001年中国已成功加入世界贸易组织，标志着中国银行业逐步进入全面竞争的时 代，银行业改革也向纵深发展。国有商业银行一统天下的现实已被打破，众多的中小 银行如雨后春笋般地发展起来，目前，这些银行从原先立足经济发达的大中城市向发 达县市深入，对当地的小法人银行造成极大的冲击。 我国的中小银行涵盖的范围较广、层次较多，如中等规模的交通银行，实力较强 的招商银行、中信银行和光大银行等，以及尚属小银行的华夏银行、浦发银行、兴业 银行、广发银行等。虽然这些银行资产有限，但是，其灵活的机制，