AMS美容院顾客忠诚影响因素和提升策略研究.pdfVIP

美容院顾客进行研究，延伸了顾客忠诚的应用维度，使研究更具有针对性和实践性， 提出的美容院顾客忠诚提升策略更具有指导性，从而对进一步构建和完善顾客忠诚的 理论和观点具有一定的理论意义。第二，研究方法创新，采甩实证研究。目前学界有 关美容院顾客忠诚的实证研究非常鲜见，本文根据行业特点，设计调查问卷，对AMS 美容院顾客忠诚的现状及影响因素进行调查，并对调查结果进行定性和定量分析，找 出影响AMS美容院顾客忠诚的关键因素，并提出相应的策略和建议。 关键词：AMS美容院；顾客忠诚：影响因素；提升策略 II 万方数据 THERESEARCHONCUSTOMERLOYALTYAND PROMOTl0NSTATETIES0FAMSBEAUTYSALON ABSTRACT With．1he of havean demandfor developmentlivingstandard，peopleincreasing beauty in and the 1 health，thus industryoriginated beauty 980s，includingbeautyproducts，beauty servicesand career been salonsas beauty training，haveprosperousagain．However,beauty thefrontierofthis inthe market．Underthe industry,isfacingtoughchallengeslarge of and feedbacks， pressureshighlycompetitiveness，risingcosts，negative andchain salonshavetorestart．Underthis professionalizationexpansions，manybeauty and customershavebecomethe ofthe of circumstance，superiorloyal keypoint operation howtoattractandmaintain customers beautysalons，and superior matters．Therefore， customerhasbeenoneofthemainstudiesofvarious salons．This loyalty beauty stu@ the basedon and currentsituationsofcustomerin survey interview,analyze indepth loyalty tothecustomersofAMS Salon．Italso beautysalons，according Beauty deeplyanalyzes the factors customers about to leading influencing loyalty,andbring marketingstrategies this·problem． Thisarticleis seven comesanintroduction．It composedby parts，firstly briefly introduces and ofthis methods background，meaningcreativitystudy,andusedinthe study． articlereviews Thesecondisabout inthisarea．Articlesthedefinitionand part regarding measurementofcustomerfrom scholarshave atheoreticalbasisfor loyaltyforeign brought to this isfollowedbethe conductedleamthecurrentsituationofcustomer study．It survey ofAMS realisticbasisforthe it loyalty BeautySalon，providing afte．rwardanalyses．Then to interviewsto factors customer in goesindepth analyzeindepth influencingloyalties III 万方数据 AMS Salon．Thesixth is isto Beauty partednpiricalanalysis，whichdesignquestionnaire forc