ch02 The world wide web.pptVIP

E-task 2 Look up two car manufactures’ website (www.F and ). Configure the car of your choice and report your findings. Make sure to include payment options, shipping options, shipping charges, financing (if any), and delivery schedule. The Structure of the Internet(continued) -- Three Studies A handful of sites dominate by attracting a large number of visitors. Top 0.1% of sites account for 32.36% of unique visitors. Top 1% of sites account for 55.63% of unique visitors. Top 5% of sites account for 74.81% of unique visitors. Winner-take-all markets Slide 17 of 30 The Structure of the Internet(continued)--Three Studies (continued) Three types of sites on the Internet: Originators of searches (IN)—sites that link to others but have very few links to them. Destinations of searches (OUT)—sites that are linked to by Core sites only. Strongly connected sites (Core)—sites that have links to both IN and OUT sites. Bowtie structure Slide 18 of 30 The Structure of the Internet(continued)--Three Studies (continued) Accounts for data from the databases containing information that is accessible only by a direct query. Public information on the Deep Web is currently 400 to 550 times larger than the commonly defined World Wide Web. 95% of the Deep Web is publicly accessible information. Deep Web sites tend to be narrower with deeper content than conventional surface sites. More than 100,000 Deep Web sites exist. Deep Web Slide 19 of 30 The Structure of the Internet… Conclusions The Web has a winner-take-all structure. Connectivity among sites is not uniform. Getting noticed on the Web is difficult because it is difficult to get listed by a search engine. Slide 20 of 30 Laws That Govern the Internet Metcalfe’s Law Moore’s Law on Internet Traffic Cerf’s Law Slide 21 of 30 Laws That Govern the Internet (continued) The value of a network increases in proportion to the square of the number of individuals in it. Law implies that networks such as the Internet lead