A Marketing Strategy for the Development of Want Want Rice Crackers in China Biscuits Market.docVIP

A Marketing Strategy for the Development of Want Want Rice Crackers in China Biscuits Market 　　【Abstract】The Want Want Group， as the biggest rice crackers manufacturer in the world， entered the mainland China’s biscuit market and established its first factory in Hunan 1994. Rice Crackers are widely welcomed by Chinese consumers； however， in this decade it remained a stable company share with a very little decline in China’s biscuit market. In order to maintain sustainable development， it is worthy to consider the competitive environment and distinguish the opportunities and challenges， anal