Unit 10 Agency.pptVIP

Unit 10 Agency Objective and Requirement Objective Understanding and writing the letters connected with agency Reading and understanding the relative readings about agency Requiremen Knowing the major types of agents Grasping the usual usage of professional words and sentences Grasping the professional terms of insurance Introduction It is well known that many transactions in international trade are handled not by direct negotiation between buyers and sellers but by agencies, usually in the country of the buyer. There are mainly two types of agents: general agent and sole or exclusive agent . A general agent may be a firm or a person who acts under instructions from his principal to sell or buy on the best terms obtainable. The sole agent will not sell other goods that compete with the principal’s, and for a general agency there is no such undertaking. Specimen Letters Application for Agency and Reply Appointing Sole Agent Confirmation of Agency Terms of Sole Agent Specimen Letters Application for Agency and Reply a.Application for Agency b.Reply Specimen Letters Application for Agency and Reply a.Application for Agency Dear Sirs, We take the liberty to write you this letter to ask if you are already represented in South Korea, as we are interested in acting as your sole agents for the sale of your bicycles both for adults and for children to our country. We are one of the largest, long-standing establishments in all kinds of machines in all kinds of machines. We have better knowledge of the market here and good business relations with the domestic wholesalers and the leading retailer. We visited your stand at Shanghai Bicycle Exhibition the other day. And we think the high quality, attractive design and reasonable prices of your bicycles will appeal to our customers. We feel confident that if you give us any opportunity to deal in your goods, the result will be entirely satisfactory to both of us. We handle a couple of other agencies, but they are in n