TheSupermarketNumbersGame1分析.pptVIP

The Supermarket Numbers Game(超市所玩的数字游戏） New words: merchandiser [m?:t??ndaiz?] n. 商人;零售 temptation [temptei??n] n. 诱惑，引诱 multiple [m?ltipl] adj. 许多，多种多样的 n. 倍数，并联 astounding [?staundi?] adj. 令人惊骇的 动词astound的现在 分词形式 Snickers Bars 士力架巧克力棒 freezer [friz?r] n.冷藏库; 冻结器; 冷藏车; 电冰箱; 冷冻机; 制冷机; 冷冻装置; 制冰淇淋者; 冷藏工人 triple [tr?p(?)l] v.增加两倍; 扩充三倍; 增至三倍; 增加二倍 The Text One Have you ever gone to the (1)_______ just for milk, but walked out with eight sale-priced (2)________of something you’d never tasted and eight candy bars? How does that happen? Brian Wansink and colleagues have studied how people make decisions in stores. The results are interesting not only for merchandisers hoping to increase sales, but customers trying to resist the (3)________. One way stores increase(4) ________is that standby of merchandising, the multiple unit price. That’s when a sign lists the price for several items, instead of one, say, 4 cans for $4. Of course, you could buy one, but it’s hard to resist the suggestion to buy more. Wansink found that (5)______ unit pricing increased sales by almost a third. The Text Two Have you ever gone to the (1)_______ just for milk, but walked out with eight sale-priced (2)________of something you’d never tasted and eight candy bars? How does that happen? Brian Wansink and colleagues have studied how people make decisions in stores. The results are interesting not only for merchandisers hoping to increase sales, but customers trying to resist the (3)_____________. One way stores increase(4) ________is that standby of merchandising, the multiple unit price. That’s when a sign lists the price for several items, instead of