The cultural values between the Chinese and English.pptVIP

The cultural values between the Chinese and English;First, the biggest difference is China’s collectivism and the US’s individualism. ;;From this we can know that American consider individual to be the most important one. On the contrary, Chinese people emphasize on collectivism. We insist that the interests of the nation, society and family are more important than individual’s. Therefore, Chinese tend to be self-depressive and conservative. That may be part of the reason why Chinese culture is regarded as “I-less culture” by some foreign experts. As the saying goes, “The nail that sticks out is hit”; while American would say, “It’s the squeaky wheel that gets the oil”;Second, another difference is the concept of time;For another thing, the difference shows in people’s different attitudes toward time. Punctuality is a respect to others for American. They cherish the time very much and try their best to make full use of it. They are more concerned with getting things accomplished than developing interpersonal relations. American’s daily life is related to the time schedule. In China people may not take time so serious and use time more casual and flexible. In some way, American is like the slavery of time and Chinese is like the master. ; Third,the difference is the seeking of stability or change. ;Advertising; National television advertising is an important feature is the stress bolstering creativity. Emotional appeals and consumers to buy goods relating to the social and psychological needs of many consumers to support their buying decisions are emotional motivation, and making purchasing decisions, they feel the brand than the brand of such features or attributes learn more important. Many advertisers in the sales competition, no significant differences between those with the brand, since the difference between rational difficult to identify, attract consumers to emotional appeals will play a better role. Another feature of the domestic TV advertising is to refl