AnalysisOfHondaHumanManagement.pptVIP

Case Study Resource Analysis Of Honda Human Management Presented by: Tian Ran Module: MTG 3201 Module tutor: Dr Qiuping Li Date of submission: 04/04/2011 Introduction Honda Motorcycles and Scooters India Ltd. HMSI , a wholly-owned subsidiary of Honda Motor Company Limited, Japan which mainly provides products of motorcycles and scooters In 2004, HMSI was ranked as the leader in the two-wheeler category in India HMSI experienced serious strike and violence because of its mistakes in handling people-management issues. Failure of HR issues caused substantial financial losses, decline of productivity and great damage to Honda’s reputation. 2 Literature Review -Maslow’s Hierarchy of Needs ﹒Needs from bottom to top : Physiological needs, Safety needs, Love and belonging, Esteem and Self-actualization. ﹒when certain needs are basically satisfied, next upper level will be the urgent desire. by Abraham H .Maslow,1943 3 -ERG Theory ﹒Existence needs, Relation needs and Growth needs. ﹒The more sufficient one’s low-grade needs are satisfied, the stronger the desire of upper needs. by Clayton. Alderfer,1969 -Equity Theory ﹒Workers’ efficiency can be influenced not only by their exterior salary but also by comparable income. ﹒It is more effective for the management to take comparable income as the motivation. by John Stacey Adams, 1965 4 Cognitions of Empowerment Theory ﹒job meaning, job impact, self-efficiency and self-determination ﹒Significantly influence workers’ achievements, ameliorate their attitudes and finally help them keep healthy though in competitive environment. by Thomas K.W, 1990 5 Factors led to the fiasco in HMSI · Great pressure at work ﹒The workers need more than materials﹒ · Vertical Comparison Unfairness Parallel Comparison ﹒ Strict regulation 6 Failure of the management · Failed to realize workers’ complaint about respect and dignity ·Less communication both between management and workers and managers in dif