北京大学出版社《跨文化交际》unit 8 Understanding of Culture(文化理解).pptVIP

InterculturalCommunication Basic Concepts: Culture The Tower of Babel in the Old Testament following the Great Flood built by a united humanity to reach the heavens The Tower of Babel God came down and see what they did… “They are one people and have one language, and nothing will be withholden from them which they purpose to do.” Definition of Culture Brainstorm Please write down whatever comes to your mind when you hear or think of culture. Next, try to figure out how they are related to culture. Define “culture” in your own words …… more that 500 versions no consensus reached up to present Some well-known definitions… “that complex whole which includes knowledge, belief, art, morals, law, custom, and any other capabilities and habits acquired by man as a member of society.” E. B. Tylor, 1871 the earliest, perhaps the best known, formal definition “culture is communication and communication is culture.” Hall, 1976 Some well-known definitions… Liang Shuming梁漱溟, a well-known Chinese scholar, the last Confuscianist in China, offers three aspects of culture in his book Culture Philosophy: Definition in Textbook Most anthropologists agree that culture refers to the total way of living of particular groups of people. It includes everything that a group of people think, say, do, and make. In a word, culture is a whole collection of our living patterns and behavior. People differ from each other … For example, in education… Metaphors of Culture 1 an iceberg 2 software of our mind 3 the rules of the game 4 an onion 5 water that fish is swimming in 1 An Iceberg Which of the following are above the water and which are below? What people eat What people wear What games children play How to use time How to introduce people How to participate in ceremonies Rules for gestures Rules for facial expressions and eye contact Etiquette Work speed What is right or wrong, beautiful or ugly, clean or dirty, good or bad, etc. Car parking 2 Software of Our