Apple SWOT Analysis.pptVIP

Apple Inc. SWOT Analysis Company Background Name Apple, Inc. Industries severed Computer software (ios, safari, iLife, iWork, iPhoto) Computer hardware Consumer electronics (iPad, iPhone, iPod) Digital distribution(iTunes store, iCloud, Mac App store) Geographic areas served Worldwide (retail stores in 14 countries and online stores in 39 countries) Headquarters Cupertino, California, United States Current CEO Tim Cook Revenue (收益) $ 170,910 billion (2013) 9.2% increase over $156,508 billion (2012) Profit （利润） $ 37,037 billion (2013) 12.26% decrease over $ 41,733 (2012) Employees 80,300 (2013) Main Competitors Samsung Electronics Co., Ltd., A, Inc., International Business Machines Corporation, Cisco Systems, Inc., Google Inc., Microsoft Corporation, Dell Inc., LG Electronics, Lenovo Group Limited, Hewlett-Packard Company, Sony Corporation and many other technology companies. Company Background SWOT Overview STRENGTHES Marketing and advertising capabilities: Apple’s annual advertising budget reached $1.1 billion[2] in 2013, increasing twice from $501[6] million in 2009. The company’s advertising budget is, certainly, not the largest when compared to rivals’ budgets, but it’s the one that is used the most effectively. Brand awareness and reputation: The Apple brand is well recognized amongst most consumers. Apple’ s products enjoy a high level of brand awareness and brand recognition throughout all its markets. Moreover, the company’ s brand ranking, as per Interbrand, has been improving in recent years. Focused RD driving innovation: Apple has a strong focus on research and development (RD) as continual investment in RD is critical for the development and enhancement of innovative products and technologies. WEAKNESS Lack of product breadth and offerings at different price points Weak direct distribution channels in China and India Dependence on iPhone and iPad sales OPPOTUNATIES Acquisitions of valuable companies (收购有价值的公司) Mobile payments Wearable