一至五讲的Objectives(重点).docVIP

Lecture One Culture Understand the definitions of culture Describe the importance of culture Culture is a particular way to satisfy human needs. Culture is a whole collection of our living patterns and behaviors. Know some metaphors of culture Software, grammar of our behavior, onion, and most influential metaphor: iceberg Describe the characteristics of culture Summarize the classifications of culture Dominant Culture — Subculture Mainstream Culture — Counterculture Deep Culture — Surface Culture High Culture — Popular Culture Lecture Two Communication Understand the definition of Communication Describe the elements of Communication 10 elements Key point for successful communication: decoding Summarize different types of Communication In terms of regions: Intra-culture/inter-culture In terms of style: direct and indirect communication In terms of purposes: Intentional/unintentional ☆ In terms of medium: verbal and non-verbal communication Lecture Three: Culture and Communication case-oriented Perceive the relationship between culture and communication. Culture is transmitted, created, shaped, and learned through communication. Communication practices are largely shaped, created, and transmitted by culture. Understand Hall抯 Dimensions nChapter 2 High Context vs. Low Context Culture Monochronic vs. Polychronic Culture Analyze cases by Hall抯 intercultural theory Example one: business convention Time-plentiful cultures tend to rely on trust to do business. Time-limited cultures dont have time to develop trust and so create other mechanisms to replace trust such as strong rule-by-law Example two: German engineers in Middle East German engineers in the pre-World War II period were helping to construct a railroad in Iran. Iranians and Middle Easterners generally take a far more relaxed attitude toward time than Americans or western Europeans. When Iranian work crews consistently showed up for work ten minutes late, the Germans, themselves super-punctu