privacyenhancingtechnologies-ieeeentitywebhosting.pptVIP

Dr. Nicholas Shaw IEEE Senior Member EDS, an HP Company Privacy Enhancing Technologies PET Overview of Privacy Privacy-enhancing technologies PET are tools formed to protect the service user, rather than the service itself. PET are the means to protect the privacy of individuals. Internet/Web social networking/e-commerce Mobile-based cell phones/GPS/m-commerce Non-compute-based RealID Before discussing PET, one must have a fundamental understanding of Privacy Overview of Privacy One definition of Privacy is the right of entities to determine by themselves when, how, and to what extent information about them personally identifiable information or PII is communicated to others Travelocity airlines, hotels, rental cars, and partners of each Information about you is valuable Companies exist to sell information about you! Behavioral Targeting/User Profiling Google mail Data Mining Sometimes more information protects privacy Companies walk a thin line between competitive edge and losing customers due to trust issues Employment Facebook, MySpace, “Boseman, MT” Insurance example: LBS Crime example: LBS Overview of Privacy Privacy Policies Natural Language Long In Legalese Not often read Electronic Privacy Policy Lanaguage P3P 50% of e-commerce sites have electronic versions Don’t often match the natural language versions Overview of Privacy How one views privacy is in the eyes of the individual: Age generational Grown up with computers Didn’t grow up with computers Occupation Uses computers daily in work versus those who don’t Involved in marketing versus those who aren’t Experience those who have been burned versus those who haven’t Location High tech area versus low tech Availability of stores urban versus low availability rural Types of Data Breaches Internal Intentional unhappy employees, criminal Unintentional Accidental system admins working on systems without enough sleep Stupid employees leaving laptops in car, in plain view