大学生意见领袖的性特征和气质类型探究---基于理发市场的消费调查.docVIP

内 容 摘 要 经济的发展，主要取决市场的需要。而市场需求，首先是消费需求 关键词:意见领袖 大学生 理发消费 性格特点 气质特征 ABSTRACT Economic development depends largely on the market. The market demand, first of all is consumer demand. Consumer behavior effect from information by product of internal and external cues of clues, the product of internal cues from the experience, so the lack of experience in consumer cases, external cues as the sole source to find formation channels. Opinion leaders as an external information dissemination in those with more frequent or more to provide information to other consumers, and thus having gr