Digital survival of advertising media.docVIP

Digital survival of advertising media 　　With the arrival of the rapid development of science and technology economy， Chinas advertising media environment presents cross diversification trend. Whether we go outdoors or in the home， from the mobile phone to the network， access to everything， we are all kinds of every hue advertising surrounded， advertisement has gradually become an indispensable part of our cultural life. The digital era of the Internet is a global. It makes the space and time distance become zero， greatly reduces the cost of information transmission， realize the socialization，