QualityCriteriainTourism(已翻译).docVIP

Quality Criteria in Tourism 旅游质量标准In its work programme, WTO is guided by the understanding of quality in tourism as “the result of a process which implies the satisfaction of all the legitimate product and service needs, requirements and expectations of the consumer, at an acceptable price, in conformity with the underlying quality determinants such as safety and security, hygiene, accessibility, transparency, authenticity and harmony of the tourism activity concerned with its human and natural environment.” The analysis of each term used in this definition suggests concrete actions which can be evaluated from the perspective of quality criteria. 在其工作方案，世贸组织是本着作为的一个过程，意味着在一个可以接受的价格，所有的合法产品和服务需求，要求和消费者预期满意的结果，旅游质量的理解，并遵循如安全和保障，卫生，交通方便，透明性，真实性和与它有关的人与自然环境和谐的旅游活动的基本质量的决定因素。在这个定义中使用的每个词的分析表明，可从质量标准的角度进行评估的具体行动。Result Process Satisfaction Legitimate Needs Product requirements Service requirement Expectations Consumer Acceptable price The underlying quality determinants 结果 过程 满意度 正当 需求 产品需求服务要求 消费者 接受的价格预期 基本的质量因素“Result” implies that quality is attained and perceived at a given time. It cannot be in place without harmonious and active engagement of all the factors intervening in tourism experience. The “result” can be measured by consumer satisfaction as well as by social, environmental and economic effects of the tourism activity concerned. “结果”意味着质量达到在特定的时间知觉。它不能在没有和谐，积极所有旅游体验干预因素的参与。 “结果”可以衡量消费者满意度以及对旅游有关的活动的社会，环境和经济影响。“Process” means that a single undertaking is not sufficient to attain quality. Work towards quality always has to be in place, it cannot discontinue because of the temporarily attained quality result. It also implies a seamless or flawless process in which it is possible to identify and do away with the constrains of a supply which spoil the tourism product and are responsible for direct and indirect losses to the company or destination. “过程”意味着一个承诺是不足以达到的质量。对质量工作总是要到位，不能因为暂时停止达到质量的结果这也意味着一个无缝的还是完美的过程中，它可以识别并与一个供应量惯了旅游产品，并直接和间接损失，本公司或目