12 agency.ppt

Chapter 12 Agency Different Trade Forms Sole Agency / Agent Exclusive Agency / Agent Principal--- Agent Agency Agreement Applying for being agent Reply resource / self-introduction/ require / assurance reference Positive : agree with the proposal of being agency --- 3 primary terms – appointment circular/ meeting/ c.c. Negative: thank and admit ability– explain – give hope for future - Seeking Agency : causes for product/ for firm – introduction volume or nature/ experience- range of goods- reputation – inquiry period – commission- nature- kinds of products --- Agency Agreement Application for Marketing Agency Dear Sirs, We understand from B/E Corporation of Kansas City that you are looking for a reliable firm with good connections in the textile trade to represent you in Brazil. Having had experience in marketing textiles. We are familiar with customer’s needs and are confident we could develop a good market for you in Brazil. We have spacious and well-equipped showrooms and an experienced staff of sales representatives who could push your business We should be pleased to learn that you are interested in our proposal and on what terms you would be willing to conclude an agency agreement If you require, we can provide first-class references, but for general information concerning our standing in the trade we suggest you refer to B/E Corporation. Reply to the Above Dear Sirs, We have carefully considered your fax of 8th August and should like to go further into your proposal for an agency in Brazil. In view of your connections throughout that trade in Brazil, we feel there is much you could do to extend our business there. The appointment will be for a trial period of twelve months. We shall pay you a commission of 5% on the net value of all sales against orders received through you. If you will confirm these terms we will arrange for a formal agreement to be drawn up and, when this is signed , prepare a circular for distribution to our