第三册Unit 5 Getting.docVIP

年 级 高三 学 科 英语 版 本 人教版 内容标题 Unit 5（II）Words That Sell 编稿老师 王琳 【本讲教育信息】 一. 教学内容： Unit 5（II）Words That Sell 二. 知识总结与归纳： 1. A good ad often uses words to which people attach positive meaning. 好的广告总是使用能引起人们正面联想的词语。 attach to：系，贴，固定；附着；重视 She attached a cheque to the order form. Please have the label attached to your luggage. It would be unwise to attach too much significance to these opinion pools. Please attach a present photograph to your application form. The hospital is attached to the medical college. 2. Some companies prefer a well-known word, while others choose names from old stories or legend. 有的公司喜欢用大家所熟知的词语；而另外一些公司则喜欢从古老的故事或传说中取名字。 while：然而；引导的分句和前面的分句形成对比。 He saved as much money as he could, while his wife spent hers on dresses. story, legend表示“故事，传说”其他的相似词汇还有：narrative; tale; fable narrative：口头讲述的故事；着重陈述事件不重情节。 legend：传说中的事件；有关历史的内容，夹杂虚构。 tale：指对事件的叙述出于玩笑或欺骗而言过其实；也指文学记叙体形式。 fable：寓言故事（说明一种道义） story：通常指为读者或听者而写的小说情节。也可以指借口，托词。 3. In the 1960s, a British car company which made very expensive cars was about to sell its latest car in Germany. 在20世纪60年代，英国一家生产高档汽车的公司将要在德国销售最新式的汽车。 be about to do…表示：正要／即将做某事。 I was about to leave when it began to rain. I was just about to swim in the river when the guide saw me and stopped me immediately. Hurry up ! We are about to start. 4. Sometimes, the promises do not make sense. We should think twice when we are offered a “free gift” or an “added bonus”. 有时候，这些承诺是毫无意义的。当我们收到“免费产品”或“额外奖励”的时候，我们应当好好想一想。 make sense：有意义，能理解，合情合理的。 He doesn’t talk much, but what he says makes some sense. It just doesn’t make sense—why did he do a thing like that ? make sense of…：理解，弄懂 I can make sense of what he did. sense 其他短语和意义：common sense：常识；humor sense; lose one’s senses; in a sense There is no sense in doing….：做……没有意义。 5. Stores promise us discounts and tell us that they have the “biggest bargains” and “the lowest prices”. 商家给我们承诺打折，告诉我们说他们给我们“最优惠价格”或“最低价位”。 discount：折扣；减价（可数或不可数名词） We give a 10% discount for cash. You’ll be