On Translation of Tourism Materials into English.docVIP

On Translation of Tourism Materials into English 　　【Abstract】With the increasing development of Chinese international activities and the promotion of international position and reputation， more and more English-speaking visitors come to China. Therefore， the translation of Chinese materials into English is of prime importance， which forms the subject of this paper. With the consideration of language features and functions of English texts， this paper analyzes certain disadvantages of the existing translation of tourism materials， by ways of examples， quotations and analysis， so as to explore proper translation strategies， which are supposed to be applied to practical use for the purpose of improving the quantity of translation and meeting readers’ needs. 　　【Key words】Tourism materials；The existing translation；Translation strategies 　　0 Introduction 　　With the globalization of economy， the diversity of culture and the internationalization of tourism， China’s Tourism Industry is marching stably into the world. Income from travel has become indispensable to national economy. The gradually striving international tourism markets have given rise to an urgent demand for well translated tourism materials， which becomes a great challenge facing the translators and tour guides. Substandard Chinese-English translations prevail in the tourism market. Many domestic department，travel agencies and hotels informally publish some pamphlets for propaganda， which have put China’s international image at a disadvantage. 　　With the above understanding of the significance and necessity of further more integrated research in tourism translation and on the basis of previous studies， therefore， this paper attempts to make an examination of the process and methods of tourism translation， so as to establish a systemic view or theory of tourism translation. 　　1 The Existing Situation 　　Fail to Cover the Cultural Background 　　China is a country of profound history and culture， all of