Wal-Mart’s Corporate Culture and the Suggestions for China’s Retailing Industry in Culture-Building.docVIP

Wal-Mart’s Corporate Culture and the Suggestions for China’s Retailing Industry in Culture-Building 　　【Abstract】With sales at a quarter of a trillion and over 1.3 million employees, Wal-Mart has been the biggest retailing success ever before. A lot of Wal-Mart’s success was attributed to the strong and pervasive culture at the company.China’s retailing industry should really learn something about corporate culture-building from this excellent enterprise, so that one day it would become a strong competitor both home and abroad in retailing industry. 　　【Key words】Wal-Mart；China’s retailing industry；Culture-building 　　The definition of corporate culture made by foreign researchers and Chinese researchers differed by viewing from different perspectives. Generally speaking, foreign one is that: corporate culture is core value espoused by an enterprise. (Allen? A? Kennedy 29) The native one is that: corporate culture is a shared value, business ethics and code of conduct gradually formed and nurtured in the process of enterprise development with characteristics of entrepreneurship, development strategy, business thinking and management concept and generally are accepted by all employees. (ShenWang 25) 　　1　Cultural Analysis of Wal-Mart and Retailing Industry in Our Country 　　1.1　The Operational Concepts of Wal-Mart 　　The list of “Ten Rules for Building a Business” created by Sam Walton illustrates the unique business concept of Wal-Mart, mainly because it abides by people-oriented thinking. On contrary, the retailers in our country have still not yet fully realized this point. 　　1.2　Leadership and Management of Institutional 　　In Wal-Mart, managers are regarded as “servant leaders”. They help new colleagues and explore their potential by means of training, praising and collecting constructive feedback. Under this condition, customers are highly valued and the employees will receive the respect and trust from the enterprise. To china’s retailing industry, there