Bad Habits Die Hard for Chinese Automakers.docVIP

Bad Habits Die Hard for Chinese Automakers 　　Eight years ago， Lifan Auto， a car manufacturer based in Chungking City， was accused by German luxury automaker BMW of copying the latter’s industrial design. And now history repeats itself between another Chinese automaker and Land Rover. The Land Wind X7， a new Chinese SUV model， appears to look very similar to the Range Rover Evoque， a model that Jaguar Land Rover recently started producing in China. Ironically enough， both models were showcased in the Guang- zhou Auto Show in last November. 　　And Land Rover is not flattered. According to earlier reports， the UKbased luxury automaker is planning to complain to Chinese authorities about the “blatant knock-off of one of its models”. Once again the knock-off problem of Chinese auto industry is in the eye of storm. 　　 Rage of Land Rover 　　There is no denying the striking resemblance between Land Wind X7 and the award-winning design of Range Rover Evoque， one of Land Rover’s best-selling models. The interior of Land Wind is said to be similar to the Evoque too， with premium seats and a larger touch-screen that runs the Android operating system. Even its English name “Land Wind” is confusing. 　　Land Wind is a Chinese carmaker created as a joint venture between Changan Auto and Jiangling Motors Corporation. Land Wind’s X7 SUV is powered by 2.0 L turbocharged fourcylinder engine connected to an eight speed automatic gearbox or a six speed manual transmission. 　　While the Land Rover Evoque is priced from around 40000 pounds， the Land Wind X7 goes on sale for just roughly 14000 pounds， about one third the price of a Chinese-built Evoque. 　　Both the Land Wind X7 and the Land Rover Evoque had their global debut at the 2014 Guangzhou Auto Show. As the very first model manufactured by Chery Jaguar Land Rover Corporate， the joint venture between Land Rover and China’s own Chery Auto， Evoque was expected to attract a huge amount of attention from Chinese consumers at the Au