《饭店市场营销课程标准.docVIP

《饭店市场营销》课程标准 一、《饭店市场营销》针对当今饭店营销的相关知识、理论和策略，根据营销学的理论架构，注重实用性特点，向进行了较为系统的阐述。全书共9章，分为4篇：饭店市场营销概述、饭店营销组合策略、饭店市场营销管理、中国饭店营销管理展望，本着“必需、够用”的原则，结合我国饭店企业目前所处的全球金融危机的特殊营销环境，通过对基础知识和基本理论的学习，使初步学会应用这些知识和理论，并领会和解决饭店企业在经营管理中可能遇到的相关营销事宜；通过书中基础知识和基本理论的学习，还有助于在校学生考取相关行业职业资格证书。《饭店市场营销》内容难度适中，习题、例题和案例具有时代性、应用性和针对性作为管理专业的专业课，的主要目标是通过该课程学习，使学生在掌握一般理论、方法基础上，深化，考试成绩由成绩期末考试成绩组成。成绩包括课堂讨论、课程实、等。 期末考试主要采取、参考教材 [1]《》，主编，出版社，[2]《》，主编，出版社，[3]《》，主编，出版社，20[4]《》，主编，出版社，[5]《》，主编，出版社，[6]《》，主编，出版社，200 including incentives) to ensure the achievement of the quality objectives. According to the companys quality system documents, combined with the specific circumstances of the project, preparation of project quality manual, procedures and work related to the project implementation rules to improve the quality management system of the project. A management review meeting held each year, on the implementation of the quality policy, objectives and review of the problems and propose corrective measures. Efforts and resources necessary for optimal allocation of project construction management (personnel, finance, facilities, information, etc). 3.2 with customer focus project staff establish a customer-focused thinking, fully aware that meet their customers needs and expectations is the fundamental pursuit of production and services projects. Projects in production and service processes, to: 3.2.1 identify and determine the needs and expectations of the project legal person, interests as the interests of the customer, with customer satisfaction as satisfied, good faith and cooperation, win-win and development; 3.2.2 needs and expectations of the project legal person into production and service management or technical requirements, and allocation of appropriate resources; 3.2.3 meet legal requirements and strive to exceed their expectations. 3.2.4 customers on the quality of projects put into operation for standards, in accordance with the national standard of quality works. 3.2.5 regulations and