化妆品广告英语的语言特点new.docVIP

化妆品广告英语的语言特点 摘 要: 作为一种宣传和传播信息模式，广告在社会和经济发展中扮演着重要角色。广告的作用不容忽视。广告英语是一种独具特色的应用性语言。它同文学语言、科技语言等相比有许多不同之处。它具有独特的特点和魅力并已成为人们日常生活中一个不可缺少的组成部分。本论文首先简单地介绍广告的历史、定义、分类和作用。然后重点归纳和分析化妆品广告英语在词汇和句法两大方面的主要语言特点。最后得出结论：如果我们学习并掌握广告英语的语言特点，就能更好理解和欣赏广告英语。本文旨在为更好理解广告英语，提高英语水平带来一些启迪。 关键词：广告；化妆品；广告英语; 语言特点 CONTENTS Introduction…………………………………………………….1 1. An Introduction to Advertising……………………………..2 1.1 History of Advertising………………………………………….…………..........2 1.2 Definitions of Advertising……………………………………………………….3 1.3 Classifications of Advertising…………………………………………………....4 1.4 Functions of Advertising. ………………………………………………………..4 2. Linguistic Characteristics of Cosmetic Advertising English……….5 2.1 English Morphology in Cosmetic Advertising…………………………………..5 2.1.1 More Verbs in Advertising…………………………………………………6 2.1.2 More Adjectives in Advertising……………………………………………6 2.1.3 More Abbreviations and Compounds in Advertising………………….7 2.1.4 More Simple and Colloquial Words in Advertising………………………..9 2.2 English Syntax in Cosmetic Advertising……………………………………….10 2.2.1 Wide Use of Simple and Colloquial Sentences………………………......10 2.2.2 More Active and Present Voices, Less Passive Voice…………………….11 2.2.3 More Interrogative and Imperative Sentences……………………………12 2.2.4 Wide Use of Disjunctive Clause………………………………………….14 3. Conclusion……………………………………………………………15 4. Bibliography………………………………………………………….18 Introduction Advertising, just as its name implies, means publicize and transmit information in order to make everyone know. It has been gone through a rapid development. Nowadays, advertising is everywhere. It is indispensable to the economy of any country in the world. The importance of advertising in individual countries depends on the nation’s level of development and national attitude toward promotion. Typically, advertising expenditures are higher in countries with higher personal incomes. (Xu 2004) And in the process of globalization, there were a lot of trades done among countries and