Studies on the New Trends of Multinational Corporation Strategic Alliance and Influence to China.docVIP

Studies on the New Trends of Multinational Corporation Strategic Alliance and Influence to China 　　[a] Business Management School, Shenyang University, Shenyang, China. 　　*Corresponding auhtor. 　　Received 1 April 2012; accepted 14 June 2012 　　Abstract 　　Along with the development of economic globalization and the intense of international competition day by day, Multinational corporation according to the comparison superiority which different host country in the talented, technical strength as well as in the scientific research infrastructure, arranges the scientific research organization in global, it promote various countries to cooperate and exchange in high-tech domain (BAI, 2008). Meanwhile the Multinational corporation adjustment or establishment investment strategy to China, invested to Chinese market massively, its business strategy and organizational form presented the new tendency -- Multinational corporation strategic alliance. The transnational strategic alliance changed traditional “antagonism” competition which took the competitor vanishing as the goal (GAO, 2000). The paper has analyzed that Multinational corporation strategic alliance’s new trend and influence to Chinese economy, proposed the Chinese Enterprise’s counter measures. 　　Key words: Multinational corporations; Strategic alliance; Investment strategy; Cooperation; Competition 　　SUN Jing, CHEN Mo (2012). Studies on the New Trends of Multinational Corporation Strategic Alliance and Influence to China. Cross-Cultural Communication, 8(3), -0. Available from URL: /index.php/ccc/article/view/j.ccc.1923670020120803.3200 　　DOI: /10.3968/j.ccc.1923670020120803.3200. 　　INTRODUCTION 　　Strategic Alliance refers to two or more transnational corporations in order to achieve an importance common goal and establishing partnerships. There are two main types of transnational strategic alliances: League of equity and non-equity joint ventures, equity joint ventures refers to international joint ventures,