howbrandcommunicationworkskeypoints.pptVIP

* * * * * * * Everything, every person, and every message that touches a customer communicates something positive or negative about the organization Touchpoint Touchpoint Touchpoint Touchpoint How Does Communication Work? Noise From Conflict and Clutter Noise can come from: Competitive brands Off-strategy messages Inconsistencies and contradictions Poor timing and executional flaws Volume of messages Everything Communicates Planned Messages advertising public relations promotions personal selling corporate communications Unplanned Messages employee behaviour media coverage; news sto