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企业文化论c文
目录
1 引言·····························································4
2 试论企业文化建设
2.1 企业文化的涵义···············································4
2.2 建设企业文化的作用··········································4
2.3 企业文化的功能··············································5
2.3.1 导向功能··················································5
2.3.2 激励功能··················································5
2.3.3 约束功能··················································5
2.3.4 辐射功能··················································5
2.3.5 纽带功能··················································5
2.4 建设企业文化的条件··········································5
2.4.1企业要有良好的内外部的环境·································5
2.4.2企业家和企业主要领导者的倡导和支持·························5
2.4.3企业要有明确的发展战略和发展目标···························5
2.4.4企业要有一定的经济实力和发展水平···························5
2.5 企业文化建设的意义··········································6
2.5.1 是推进当代先进文化前进的需要······························6
2.5.2 是增强企业凝聚力的需要····································6
2.5.3 是规范企业群体行为的需要··································6
2.5.4 是铸造企业品牌信誉的需要··································6
3 我国企业文化建设的现状及原因
3.1 我国企业文化建设的现状······································7
3.2 我国企业文化建设现状的主要表现······························7
3.2.1政府对于企业文化的建设比较重视和支持·······················7
3.2.2 企业对于企业文化的认识比较简单，缺乏科学性················7
3.2.3 企业注重文化的形式而忽略文化的内涵························7
3.2.4 将企业文化的建设和企业的管理孤立起来······················8
3.2.5 认为建设企业文化就是照搬照抄照套传统文化··················8
3.2.6 企业文化的建设缺乏创新和个性······························8
3.3 现状原因的分析··············································8
4 建设企业文化需要做的工作
4.1 加强组织领导，强化自律管理··································8
4.2 搞好三个结合，完善企业体系··································8
4.3 强化培训、评价及相关认证工作································8
5 企业文化建设的措施
5.1 企业物质文化建设的措施······································9
5.1.1 建设和改善舒适健康的工作环境······························9
5.1.2 建设品牌文化，发挥品牌优势··················
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