Creating Dynamic Social Network Models from Sensor Data.pptVIP

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Creating Dynamic Social Network Models from Sensor Data.ppt

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Creating Dynamic Social Network Models from Sensor Data

Creating Dynamic Social Network Models from Sensor Data Tanzeem ChoudhuryIntel Research / Affiliate Faculty CSE Dieter Fox Henry KautzCSE James KittsSociology What are we doing? Why are we doing it? How are we doing it? Social Network Analysis Work across the social physical sciences is increasingly studying the structure of human interaction 1967 – Stanley Milgram – 6 degrees of separation 1973 – Mark Granovetter – strength of weak ties 1977 –International Network for Social Network Analysis 1992 – Ronald Burt – structural holes: the social structure of competition 1998 – Watts Strogatz – small world graphs Social Networks Social networks are naturally represented and analyzed as graphs Example Network Properties Degree of a node Eigenvector centrality global importance of a node Average clustering coefficient degree to which graph decomposes into cliques? Structural holes opportunities for gain by bridging disconnected subgraphs Applications Many practical applications Business – discovering organizational bottlenecks Health – modeling spread of communicable diseases Architecture urban planning – designing spaces that support human interaction Education – understanding impact of peer group on educational advancement Much recent theory on finding random graph models that fit empirical data The Data Problem Traditionally data comes from manual surveys of people’s recollections Very hard to gather Questionable accuracy Few published data sets Almost no longitudinal (dynamic) data 1990’s – social network studies based on electronic communication Social Network Analysis of Email Science, 6 Jan 2006 Limits of E-Data Email data is cheap and accurate, but misses Face-to-face speech – the vast majority of human interaction, especially complex communication The physical context of communication – useless for studying the relationship between environment and interaction Research Goal Demonstrate that we can… Model social network dynamics by gathering large amounts