Legal Issues Research in the Search Engine Marketing.docVIP

Legal Issues Research in the Search Engine Marketing [a] School of Management， University of Jinan， Jinan， China. [b] School of Accountancy， Shandong Institute of Commerce and Technology， Jinan， China. *Corresponding author. Received 12 December 2012； accepted 18 February 2013 Abstract The development of e-commerce has been a threat to the security of personal privacy， nowadays it is relatively weak for the foundation of network privacy protection in China， that needs further improvement and development. This paper has analyzed reasons which were caused by a variety of infringement phenomena of e-commerce privacy， and carried out measures of privacy protection in e-commerce. Key words： E-commerce； Network privacy； Information security technology； Secure protocol； Safety measures YUAN Linsan， ZHANG Lei， CHEN Honghui （2013）. Legal Issues Research in the Search Engine Marketing. Cross-Cultural Communication， 9（1）， -0. Available from： http：///index.php/ccc/article/view/j.ccc.1座机电话号码0130901.ZT228 DOI： http：///10.3968/j.ccc.1座机电话号码0130901.ZT228 Introduction Search engine marketing runs through every field of the network marketing， is one of the fastest growing areas in the network marketing market， is the first channel to guide users to obtain information on the website， the functions of search engine marketing in the enterprise marketing process is self-evident. As users rely on search engines constantly enhancing， the legal issues are increasingly prominent. Due to the lack of direct legal basis for the search engine industry monopoly， unfair competition， infringement issues， challenges from the legal environment have made the search engine marketing prospects be faced with many uncertain factors， therefore legal issues can not be ignored research topic in the development process of the search engine industry. Legal issues existed in the search engine marketing Search engine marketing has opened up a new era of network marketing， but along with its rapidly development，