Legal Issues Research in the Search Engine Marketing.docVIP

Legal Issues Research in the Search Engine Marketing [a] School of Management， University of Jinan， Jinan， China. [b] School of Accountancy， Shandong Institute of Commerce and Technology， Jinan， China. *Corresponding author. Received 12 December 2012； accepted 18 February 2013 Abstract The development of e-commerce has been a threat to the security of personal privacy， nowadays it is relatively weak for the foundation of network privacy protection in China， that needs further improvement and development. This paper has analyzed reasons which were caused by a variety of infringement phenomena o