美媒盘点2012将消失的十大国际品牌诺基亚居首.docVIP

美媒盘点2012年将消失十大国际品牌诺基亚居首 摘要：美国著名财经网站24/7WallSt近日评出2012年将会消失的六大品牌，诺基亚、索尼爱立信、萨博等赫然在列。你同意该网站的看法吗？ 一代霸主诺基亚 Nokia is dead. Shareholders are just waiting? 美国著名财经网站24/7WallSt近日评出2012年将会消失的六大品牌，诺基亚、索尼爱立信、萨博等赫然在列。你同意该网站的看法吗？ 1. 一代霸主诺基亚 Nokia is dead. Shareholders are just waiting for an undertaker. The worlds largest handset company has one asset: Nokia sold 25% of the global total of 428 million units sold in the first quarter. Its problem is that in the industry, the company is viewed as a falling knife. Its market share in the same quarter of 2010 was nearly 31%. The arguments that Nokia will not stay independent are numerous. It has a very modest presence in the rapidly-growing smartphone industry which is dominated by Apple, Research In Motions Blackberry, HTC, and Samsung. Nokia runs the outdated Symbian operating system and is in the process of changing to Microsoft Window mobile OS which has a tiny share of the market。 诺基亚已经死了。股东们只是在等着有人来接手。到现在为止诺基亚还有一项资产：诺基亚占有今年第一季度全球手机销售量的25%，但是这个公司却被认为是个烫手的山芋。他的市场占有率在2010年同期还是31%。那些关于说诺基亚将再也没有办法独立运营的言论此起彼伏。这个言论有一个非常保守的估计就是现在的智能机市场已经被苹果、黑莓、HTC和三星所掌控。诺基亚的手机还在使用塞班系统，而正在协商中的微软系统只在市场中占有非常小的份额。 2. Soap Opera杂志 The magazines future has been ruined by two trends. The first is the number of cancellations of soap operas. Long-lived shows which include All My Children and One Life to Live have been canceled and replaced by talk show, which are less expensive to air. The other insurmountable challenge is the wide availability of details on soap operas online. Some of the shows even have their own fan sites。 这份杂志的未来主要受限于两个趋势。第一个趋势是大部分连续剧的解约。那些长期受欢迎的“All my children”和“One life to live”都已经被解约，之后被脱口秀所替代，这些节目更为便宜。另外一个无法被超越的原因在于有了越来越多的网上电视剧可以收看，这些电视剧甚至有了它们自己的粉丝！ 3. Myspace社交网络 MySpace, once the worlds largest social network, died a long time ago. It will be buried soon. News Corp (NYSE: NWS) bought MySpace and its parent in 2005 for $580 million which was considered inexpensive at the time based on the web propertys size. MySpace held the top sp