论微电影广告的传播优势及发展策略.docVIP

论微电影广告的传播优势及发展策略 摘 要：微电影广告近些年来成为新媒体时代广告主们的新宠，它既有电影的艺术特点，又具备了广告的传播功能。本文研究了微电影广告产生的背景，分析了微电影作为广告新载体的传播优势，并对微电影广告业的发展策略做出了展望。 关键词：微电影广告 传播优势 发展策略 检 索： Abstract ：Micro-film advertising in recent years becomes the new darling of the advertisers in the era of new media， it has both characteristics of film art， but also has the function of advertising communication. In this paper， we research the background of the micro-film advertising， analyze the dissemination advantages of micro film as a new advertising carrier， and make the outlook to the development of the micro-film advertising industry strat