中国饭店集团化究(定稿).docVIP

安 徽 财 经 大 学 商 务 学 院 本 科 毕 业 论 文 中国饭店集团化研究 Study on China’s Hotel Collectivization 专 业 旅游管理 班 级 06旅管（1）Study on China’s Hotel Collectivization Abstract: Hotel group has become the development trend of world hotel, hotel industry of our country should also do the trend. To grow in the hotel group based on the analysis of the dimension, pointed out the development process of Chinese hotel group facing the main difficulties, including: human capital dimension: the lack of management, Management dimensions: facing enterprise group management system obstacle, The market network (brand) dimension: the domestic hotel management company no brand effect, Computer technology dimension: the reservation system is not perfect. Finally, the foreign hotel development respectively from the successful experience of administrative dimensions, human capital and technology dimension, market network (dimensions) dimension and monetary capital brand dimensions in five dimensions, puts forward the countermeasures to develop hotel group of hotel group: the state of support and management, the separation of local protectionism, overcome the barriers, the speed and quality control hotel expansion, Establishing multi-layer training mechanism, and pay special attention to cultivate professional managers and control a turnover of staff, For Chinas development degree of computer reservation system, Create a national brand, brand strategy, To strengthen the tourism sector with hotel related links, establish a complete tourism industry. Key words: Hotel collectivization; Growth dimension; Competition strategy 目 录 一、引言………………………………………………………………………………1 二、饭店及饭店集团化概述…………………………………………………………1 （一）基本概念……………………………………………………………………2 （二）中国饭店集团的类型………………………………………………………2 （三）饭店集团化成长维度………………………………………………………3 三、中国饭店集团化发展状况和面临的困难………………………………………5 （一）中国饭店集团化发展状况…………………………………………………5 （二）中国饭店集团化面临的困难………………………………………………6 四、国外饭店集团发展的成功经验…………………………………………………8 （一）国外饭店集团化发展简史…………………