毕业论文-酒店个性服务管理.docVIP

酒店个性化服务管理 摘 要 ? 以顾客为中心的个性化服务在日趋激烈的市场竞争中发挥着差异化经营所带来的的竞争优势。个性化服务要真正体现在酒店日常的管理和服务之中，而不是只表现在某一个具体的项目、一个规章制度或者一个口号上。个性化服务对于硬件和软件都没有准确的定义和原则Regard customer as the centre of the individualized service in the increasingly fierce market competition to play the differentiation of management of competitive advantage. Personalized services to embody in hotel daily management and service, not only in a specific project, a regulations or a slogan. Personalized services to both hardware and software is not an exact definition and principles. So the hotel operation of personalized service, brand personality