大学毕业设计论文--安徽旅游机构网络营销状况分析.doc

安徽工程大学本科 毕业设计（论文） 专 业： 市场营销 题 目： 安徽旅游机构网络营销状况分析 作 者 姓 名： 导师及职称： 导师所在单位： 安徽工程大学 2015年 6 月 10 日 安徽旅游机构网络营销状况分析 摘要 安徽作为旅游大省，旅游资源丰富。随着开放程度提高，安徽省的旅游收入逐年提高。在互联网的时代，电商不可替代的成为商业主流。网络营销具有传统营销手段无可比拟的优势，将传统旅游业与网络的结合，不仅可以扩大其市场，还能进一步提高电商的影响力。然而，并不意味开个网店，办个网页就是实施网络营销了。 在发展过程中，安徽旅游业问题频出。皖南和皖北的旅游业发展不平衡，旅游机构的网络营销低迷，进而影响旅游业的可持续发展。旅游景点的负面网络形象被游客，第三方媒体利用网络传播，网络形象作为景点的无形资产，在旅游机构中占有越来越大的比重。 针对目前我省旅游业在网络环境下暴露出的问题，通过借鉴周边省份实施网络营销的成功经验。对比之下，找出制约其发展的问题，并提出切实可行的措施。 关键词：网络营销，网络形象，发展策略 Analysis of Anhui online travel agency marketing situation Abstract Anhui province as a tourist, rich tourism resources. With the increase openness, Anhui tourism revenue has increased annually. In the Internet era, the electricity supplier irreplaceable become commercial mainstream. Internet marketing has unparalleled advantages of traditional marketing methods, the traditional tourism and combined with the network, not only can expand its market, but also further enhance the impact of the electricity supplier. However, it does not mean to open a shop, do a web page is to implement network marketing. In the development process, Anhui Tourism frequent problems. Southern and Northern uneven development of tourism, travel agency network marketing doldrums, thereby affecting the sustainable development of tourism. Negative online presence by tourists attractions, the use of third-party media network communication, network image as intangible attractions, occupies an increasingly large proportion of the travel agencies. Tourism in the province for the current network environment, the problems exposed by the successful experience of the neighboring provinces of implementation of network marketing. In contrast, identify constraints which development issues, and propose practical measures. Keywords: Internet marketing, image, development strategy 目录 引言1