卓越英语Unit 5.ppt

Section C Reading The Choice Is Yours Intensive Reading Warm-up Text study Exercise Intensive Reading Back Intensive Reading The following table is some information about Nokia phones. Suppose you are going to buy a phone, decide on the detailed items of it. Warm-up Activities Back Intensive Reading Discuss the following question with your partners. When shopping, do you prefer a small number or a large number of the types of goods? Is it difficult for you to make a choice when shopping? Why or why not? III. Describe a product to your partners and ask them to guess what it is. Your description should be brief and clear. Back Intensive Reading The Choice Is Yours 1 “Would you go to the supermarket, darling,” my wife asks, “and get some butter? Nothing special; just for baking.” A short time later, I’m standing at the butter section and reminded of the story of the hungry donkey standing in front of two piles of hay. It looks from one to the other, but cannot decide which pile to eat first. The donkey finds it so hard to choose that it drops dead from hunger before touching the food. 2 So here I am, like the donkey, trying to choose between low-fat butter, sweet butter, mildly sour butter, easy-to-spread butter, original Irish butter and butter with herbs. Vocabulary Structure Back Notes Intensive Reading 3 The last time I bought butter was sometime in the early 1980s. Shopping was certainly simpler back then. You could buy what you wanted from a small selection. Today, consumers are faced with dozens of products that look more or less the same. 4 Want to buy an iPod? Apple offers nearly 30 models, from 512 MB to 60 GB, before you’ve even decided on a color. Then, of course, there’s the cost-benefit analysis. For more confusion, ask a shop assistant. Vocabulary Structure Back Notes Intensive Reading 5 “Spoilt for choice” is the English expression that describes the dilemma facing today’s consumers. Shopping has bec