大众途观市场调报告.doc

大众途观销售情况市场调查报告 1. 大众途观市场销售情况背景分析 大众途观是由德国大众汽车公司研发生产，德国大众汽车公司创建于1938年德国的沃尔斯堡，创始人是世界著名的汽车设计大师波尔舍。大众汽车公司经营汽车产品占主要地位，是一个在全世界许多国家都有汽车活动的跨车汽车集团。大众汽车顾名思义是为大众生产的汽车。1985年德国大众与上汽成立上海大众，1991又与中国一汽成立一汽大众，在国内主要产品包括：桑塔纳、帕萨特、捷达、速腾、迈腾等。 从07年第一次在法兰克福车展上亮相开始，途观的国产就备受瞩目，在经过了两年多的酝酿之后国产TIGUAN终于上市发布了。两年多的时间对于任何一款车的国产化历程来说都不算短了，国产以后的TIGUAN有了一个本土化的名字“途观”。当然，途观变化绝不仅仅是它的名字，在这两年多的时间中，上海大众的工程师与大众总部工程师针对中国市场特点进行了多项改进和优化，可以说这是厂家对消费者严谨的一种表现。 东风日产逍客 北京现代ix35东风日产逍客北京现代ix35 venture capital investment guarantee mechanisms, talents, positive for special funds, play to the guiding role of financial capital, leveraging features, evolving financial resources, capital, financial capital, protection of social capital into new patterns. 3 innovation environment, optimizing talent, create a good atmosphere. Departments at all levels to put science and technology innovation and talent working in the strategic position of priority development, and full play to the guiding role of Government, vigorously promote scientific and technological innovation and the preferential policies, mobilizing the entire societys awareness of innovation, stimulate creativity. Further open service the green channel for talent to provide efficient, convenient, quality service and allow all kinds of talents to focus on innovation, play to our strengths. County-level accreditation in recognition of work in a timely manner, contributing to talent and rewarding scientific and technological achievements to emerge, release patent awards grants, encourage patent applications, social forces are encouraged to set up science and technology awards, create an environment conducive to scientific and technological progress, technological innovation, talent and career policy environment, rule of law, market and social environment. Comrades, technological innovation, talent is a venture capital investment guarantee mechanisms, talents, positive for special funds, play to the guiding role of financial capital, leveraging features, evo