商品学概论教学纲07.doc

《商品学概论》课程简介 课程编号： 0740132011 课程名称：商品学概论 学时：34 学分：2 适用专业: 市场营销、 工商管理 先修课程：市场营销学 课程内容： 商品学是研究商品的使用价值和商品使用价值实现规律的一门边缘科学。商品学研究商品使用价值是围绕商品质量和商品品种这个中心内容来展开的，并从商品使用价值的物质性因素和社会性因素进行剖析。我们介绍的商品学是从宏观研究各种商品所共同具有的横向共性问题。阐明了商品学研究对象、内容和任务，论述了商品质量及质量变化规律，研究如何加强商品质量管理和质量鉴定、检验，探讨商品标准、分类、包装和储存养护等内容的实施，探讨商品、人与环境的关系。 商品学作为一门正确引导商品发展方向的科学，综合研究与商品生产、流通和消费各阶段的有关质量问题，对商品开发、商品贸易、商品质量管理与质量保证、商品消费及环境保护等应用领域都有重要的指导意义。 执笔：高平 审核： 批准： Introduction of the Commodity Science Course serial number： Course name: Commodity Science Course length: 34 Credit：2 Suitable specialty: Marketing, Business Management The preceding course required: Marketing Commodit is an interdisciplinary discipline to study the commodity’s value-in-use and the rule of how to realize the commodity’s value-in-use. It centers on the commodity quality and the commodity categories, and analyzes the commodity’s value-in-use from aspects of material factors and social factors. The Commodity Science introduced by us studies the general problems in common of all kinds of commodities from the macroscopic perspective. It expounds the object, the content and the duty of the commodity research, elaborates the commodity quality and the rule of the quality transformation, studies how to strengthen the quality control, the quality identification and the quality examination of the commodity, discusses the standards, the classification, the packing, the storage and the maintenance and so on of the commodity, and also discusses the relationship between the commodity, human and environment. As a discipline which takes a correct guidance for the development direction of the commodity, Commodity Science makes a synthetic research on the quality problems that occur at all the various stages of the commodity production, circulation and expenditure. So it is of important and instructive significance to the application domains such as the