新形势下的企业文建设的意义和必要性.docVIP

找家教阳光 阳光家教网家教 新形势下的企业文化建设的意义和必要性 ? 新华网云南频道 ( 2007-10-30 ) 来源：云岭高速0 【字号 大 中 小订阅新华短信收看新华手机报打印关闭 ? ????企业文化建设的意义和必要性 ????朱振辉 （昆楚管理处） ????企业文化学的奠基人劳伦斯?米勒说过，今后的500强企业将是采用新企业文化和新文化营销策略的公司。近些年来，企业文化建设逐渐得到全社会的高度重视，人们也开始意识到先进的企业文化已经成为企业发展的动力。在市场竞争激烈的今天，企业的竞争，表面看来是产品和服务的竞争，深一层看是管理水平的竞争，再深一层看就是文化的竞争企业要生存发展就必须寻求更科学、更系统、更完整的管理体系。企业文化提供了必要的企业组织结构和管理机制,当代企业要保持平稳和持续发展,必须开发具有自己特色的企业文化。企业文化的建设和企业发展战略、企业管理具有同等重要的作用。 ????一、企业文化概述 企业文化建设的涵义是指对企业文化的发展目标和发展方向所制定的总体谋划和基本对策。其特点包括渐进性、整体性、柔软性、可继承性、潜移默化性等，并通过企业文化建设对企业发展起到推动作用。 家教网家教阳光家教网找家教阳光 阳光家教网家教 家教网家教阳光家教网找家教阳光 阳光家教网家教 家教网家教阳光家教网 找家教阳光 阳光家教网家教 家教网家教阳光家教网找家教阳光 阳光家教网家教 家教网家教阳光家教网 找家教阳光 阳光家教网家教 家教网家教阳光家教网 well, with the effectiveness of services to defend the interests of the masses. Third, we should strive to do well. To achieve good practical results, the key is to know the law, to grasp the laws and using laws. Office of economic development, social progress, there are rules to follow. Only act according to the law, to overcome blindness and strengthening initiative, creative. Working in the Office, we should be good at analyzing the essence of things, to find regular thing, change from passive to active, to seek one. Investee 2. establishment of evaluation system. Evaluation system is essentially an incentive mechanism, the evaluation was objective and fair, reasonable, and can stimulate a persons energy, mobilizing peoples enthusiasm or be misleading, dampened the enthusiasm of people. At present, the concept of people-oriented people, but to establish and perfect evaluation system is still lagging behind. Work in this area should be seriously caught up. Three emphasis on to take advantage of. Is a focus on standards and scientific. A fundamental point of the evaluation criteria, is to keep contact, development, comprehensive eye evaluation of cadres. Office work, both record and potential performance; both subjective efforts, take another look at the objective condition; both pragm